Public relations (PR), a type of communication strategy, try to consciously create relationships between a business and its target market. Media interactions, crisis communication, event planning, and community involvement are all examples of activities that fall under the umbrella of public relations. It defines how others view and respond to a specific person, business, or brand. Public relations’ main goals are to boost positive press for your company and improve the public’s opinion of it. In difficult situations, specifically, PR means managing how information about your organization reaches the media and the public. To build a positive brand image and win the trust of an audience on social media platforms, social media PR networks with influencers and distributes content. Social media is a platform that enables individuals and organizations to create and share content, interact with communities, and build networks. Social media is a critical tool for businesses because 78% of users promote the brands they follow to their friends and family. Public Relations is the term for managing and disseminating information from a brand to the public. Public relations’ goal is to improve how the public perceives a brand.